I went to the store a few days ago. I bought the L40 Ultra after a demo. Only criticism is that of the store itself. It's not a night club. There is absolutely no reason to have music playing so loudly. It was impossible to hear the sale guy speak. I had to ask him to turn the music down twice. Your demographic for this is not 18 year old kids. It's boring middle-age people with spare cash and bad hearing. Turn the music down!